One of the most frequently asked questions almost everyone in the online industry is aware of is this:
What if someone else is already in my niche, doing what I want to do, exactly the same way I designed?
Here's my answer
I hate to break it to you but your ideas are no longer unique unless they are acted upon. No one owns a monopoly over a business idea or name.
Only the fast action takers can lay claim to a brand you've thought over the years but waited to act on because you were waiting for external validation.
There is already enough validation out there for you to start your own movement.
Are there people building houses and buying cars every day? Yes. But that doesn't stop you or anyone else from dreaming of owning a car or a house. You don't look at the highways and say "oh there are too many cars on the road." I'll never own a car!
Yes, there are climate reasons for reducing our carbon footprint. But the reason is not because "I'm afraid to own a car because my neighbor already bought the model I had in mind."
It's time to get your mindset in shape and build brands worth sharing!
Here are the 3 fears you need to overcome when you are launching something new into the marketplace.
3 fears you need to overcome when launching a new product or service in your niche
1) Fear of being judged.
It is normal to feel a little inadequate when you are first starting out. No one knows who you are and the results you are capable of.
You may not have the fancy testimonials and collaborations with influencers in your niche.
But this shouldn't stop you from solidly planting yourself on the soil you chose for yourself.
What you don't realize is this: when you decide to share your gifts with the world, you are sharing your flaws as well. You are showing how human you are. You are building your personal brand and encouraging others to be real and vulnerable in the process of building their businesses.
Yes, you will get unsubscribes and distasteful comments from people who don't get it. Let them go. They aren't your people. Over time, your message will develop such magnetism that your tribe will do your marketing for you.
2) Fear of failure.
This isn't an issue of how gifted or how dumb you are. You cannot have a record of massive success without encountering occasional sobering defeats throughout your entrepreneurial journey.
My journey as a writer began after several detours and "failures." First, I was a leisure blogger: I only wrote for my audience whenever and however I pleased. Then I became a church leadership consultant. Then a career coach. Now a copywriter, content creator/ghostwriter for online entrepreneurs.
My point is this: you cannot learn how to bake a cake without making a few messes. You won't achieve a 6-figure month in your first month of business.
Some clients won't sign on to work with you. Some launches will bomb.
Yet, you need to march on. You need to learn how to deal with failure if you are to succeed in your launch.
3) Fear of comparison.
Very often we hear stories of 5- and 6-figure businesses built in less than 12 months and we immediately get affected thinking we ought to be where these people are.
I've got nothing but love for you but the honest and straightforward answer I'll leave you with is this:
Build your own empire diligently and consistently.
Comparison is the thief of joy. It robs you of your current moment, your present time, and the impact you could be making in the world right now.
You don't need to have a 5k launch just because you've read several success stories in the Facebook groups you're a member of. Just because you bought a course that promised you your first 6-figure year in 90 days doesn't mean you can do it in 3 months. This takes a lot of energy, commitment, and honestly...wicked strategy.
You may not have the resources, ad money, or access to insider circles that would elevate you to "social media status" like you envisaged. But you have a community that you are nurturing and selling your products and services to.
- Your ideas are no longer unique unless they are acted upon. No one owns a monopoly over a business idea or name.
- Get over the fear of being judged. Yes, you will get unsubscribes and distasteful comments from people who don't get it. Let them go. They aren't your people.
- Get over the fear of failure. You cannot learn how to bake a cake without making a few messes. You won't achieve a 6-figure month in your first month of business.
- Get over the fear of comparison. Comparison is the thief of joy. It robs you of your current moment, your present time, and the impact you could be making in the world right now.
If you are thinking about launching a product or service and would like to discuss your offer, sales copy, and marketing campaign, click here to learn how I can help you reach your business goals!