Copywriting

How to write copy for your sales page (EVEN if you don't know what words to use)

How to write copy for your sales page (EVEN if you don't know what words to use)

Most bloggers dream of getting paid for what they know. I know I do.

You've spent the time to grow your traffic and audience. You crank out quality posts on a consistent basis. You might have created an online course that is open for enrollment. Yet when it comes to writing sales pages, you freeze. You stare at your blank screen and the blinking cursor.

I know the feeling too well, trust me!

But what makes writing sales pages hard? Is it because they're lengthy? Or is it because you are afraid you'll run out of words to fill the page needed to convince your ideal customer?

Why people won't buy a drill but will buy a hole instead.

Why people won't buy a drill but will buy a hole instead.

Before you launch your coaching programs or services please read this post till the end. Sticky. stories. are. the. bomb!

You know how certain TV characters just stay with you even after the series is over? How you can’t shake off the sadness that your favorite character didn’t 

Skilled scriptwriters have mastered the art of building likeable, charismatic characters. One word. One move. One smile….and you have fallen hopelessly in love with a fictional character.

How to delight your clients with a high touch customer service approach

How to delight your clients with a high touch customer service approach

Customer service is the art of leaving you better than I found you. “You. Yes, you. Get outta here! I want the pale face in here” a client told me.

And with that, she pointed at the light-skinned lady in front of me and almost dragged her into the room, totally ignoring my presence. I opened my mouth to remind her that I should be the one helping her but nothing came out.

Yet I smiled and said, “That’s okay. I’ll see you later.”

Maybe her comment was rude. Of course I flinched when she requested for a pale face. But I was grateful for the distraction it provided. I needed that time to ponder over how best I could meet her needs. I also need that time to know how affected I was by her statement. And if I should be affected at all.

Building a legit business is a long-term relationship thing. Not a quickie.

Building a legit business is a long-term relationship thing. Not a quickie.

Have you ever wondered why people rush into intimacy? I don’t get it. No judgement here, but my issue lies with people who try to “hook” up with you or with others before you’re ready.

A case scenario

I was chilling in my room on a cloudy Sunday afternoon watching my favorite Korean show. In one of the scenes, the guy grabs the girl by the arm and pressures her to say “yes” to his love confession. She wrestles free from his grip and instead folds her arms across her chest. Wearing a worrisome look on her face, she fixes her gaze on his appearance.

Features Vs Benefits: How to describe your offers to make them more irresistible to paying clients

Features Vs Benefits: How to describe your offers to make them more irresistible to paying clients

 If we could just comfortably tell others to invest in our ideas and solutions without going into much detail, how awesome would that be?

Talking about the features and benefits of your program can sometimes make you feel like an imposter that you want to hide.

Maybe you find it extremely challenging to convince your ideal audience that your ideas and solutions are worth investing in.

Now, there are some entrepreneurs who execute big 5-6 figure launches...and they drop the ball when it actually comes to delivering on your promises.

6 things you NEED to know before you hire a copywriter

6 things you NEED to know before you hire a copywriter

I put out a survey a little over a week ago about what you would like to see on the blog. The responses were exactly what I was looking for (to be honest, lol), and I feel most delighted to share this with you. You all said me you want to learn more about copywriting and how to make sales with compelling copy.

Cool. We can do that.

But before we work together, there are several things you need to know before you hire a copywriter.