Defining success on your own terms is abnormal. But that’s okay.

Defining success on your own terms is abnormal. But that's okay

I subscribe to several newsletters from entrepreneurs, speakers, and coaches as a way for me to glean from their mistakes and wisdom. But never has the idea of redefining success in my own way turned me on like it has in the last three days. To be honest, sometimes I get envious when I read big income …

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The art of leaving your clients better than you found them

How to delight your clients with a high touch customer service approach

Customer service is the art of leaving you better than I found you. “You. Yes, you. Get outta here! I want the pale face in here” a client told me. And with that, she pointed at the light-skinned lady in front of me and almost dragged her into the room, totally ignoring my presence. I …

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Building a legit business is a long-term relationship thing. Not a quickie.

3 ways to protect your brand values

Have you ever wondered why people rush into intimacy? I don’t get it. No judgement here, but my issue lies with people who try to “hook” up with you or with others before you’re ready. A case scenario I was chilling in my room on a cloudy Sunday afternoon watching my favorite Korean show. In …

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Features Vs Benefits: How to describe your offer to make it more irresistible

How to describe your offer to make it more irresistible

  If we could just comfortably tell others to invest in our ideas and solutions without going into much detail, how awesome would that be? Talking about the features and benefits of your program can sometimes make you feel like an imposter that you want to hide. Maybe you find it extremely challenging to convince …

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6 things you NEED to know before you hire a copywriter

6 THINGS YOU NEED TO KNOW BEFORE YOU HIRE A COPYWRITER

I put out a survey a little over a week ago about what you would like to see on the blog. The responses were exactly what I was looking for (to be honest, lol), and I feel most delighted to share this with you. You all said me you want to learn more about copywriting and …

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